Processing of cookies
The company uses cookies and other similar technologies on the website www.mpclinic.cz (hereinafter referred to as the "website"),
to make your visit to the website as efficient and smooth as possible, for marketing purposes, to perform traffic measurements and for the secure functioning of the website.
What is a cookie?
A cookie is a small text file that allows you to be identified as a website visitor.
A cookie is stored in the means of communication (e.g. smartphone, tablet or computer) that you use and is used for a specific website so that it can recognize you the next time you visit the website.
Cookies are usually divided into categories according to their origin, but also according to the extent to which they are stored in your browser.
A cookie may first be sent to you either from the website you visit (so-called first-party cookie) or from another organization that provides services on the website in question, such as an analytics and statistics company (so-called third-party cookie).
Cookies can also be divided into session cookies and persistent cookies.
A session cookie is sent to your computer in order for the website to function properly during your visit, and is not stored on your computer, but is deleted and disappears when you close your browser.
The function of a session cookie is, for example, that it is activated when you return to a previously visited part of the website and thus facilitates your navigation on the website.
A persistent cookie, on the other hand, is stored in your browser and means that a website can recognize your device's IP address even if you turn off your device or log out between visits.
To measure website traffic, we use various techniques using third-party cookies, such as Google Analytics and also so-called Facebook pixels. Analyzing website visits in this way provides us with valuable information that we can use to develop our services. All this is done to improve the user experience of the website. In addition to measuring statistics about how visitors use the website, we also use these services to target marketing to website visitors.
The fact that certain cookies are used for marketing purposes means that these cookies can help us reach you who visit our site with offers. This can be done through search engine marketing, social media marketing or other type of marketing using tools such as Google Analytics or Facebook. We may also direct email marketing to you if you have provided us with your email address and have not been prevented from receiving email marketing in connection therewith.
Consent to our handling of cookies
When you visit the website, we will ask you to consent to the processing of cookies. This consent is obtained in relation to the cookies we use for statistical purposes and for marketing purposes, and you have the opportunity to choose to consent to both purposes or only one of them. Other types of cookies we use on our website are necessary for basic website functionality and are activated automatically on the website even if you do not accept other types of cookies.
Browser settings
You have the option to prevent the activation of cookies by deactivating cookies in the security settings of your browser. Note that most browsers have default settings that accept the use of cookies, but you can easily opt out of allowing web servers to activate and store cookies on your device by making settings in your browser, including blocking cookies or deleting cookies stored on your device.
How you achieve this depends on the means of communication you use.
smartphone - you usually change the settings in your phone's browser,
tablet – you usually change it in the operating system settings
computer - you can change the settings in your computer browser.
Please note that if you choose to disable cookies in your browser, this may also mean that cookies that are necessary for basic website functionality are disabled. This may result in the website ceasing to function securely and properly and some services may not be provided. In such cases, you will not be able to log in to your account on the Website.
Contact us
If you have questions about the content of this cookie policy or if you want to contact us regarding the processing of your personal data, you can contact us at info@mpclinic.cz